ABC has a popular reality television show that airs on Sunday nights called Extreme Makeover: Home Edition. The premise is seemingly simple: A down-on-their-luck family has their home renovated beyond their wildest dreams by Ty Pennington and his crew of bubbly, energetic, designer colleagues. The people whose home is renovated all have sad stories to tell – one family had a son who was deaf, and two daughters who were visually impaired – another was a family who were victims of hate crimes. Now, I know what you’re thinking — Teachingchris, how could this be a bad thing? Why would you put the word Sham in your post title? It sounds fabulous – these generous people helping the poor.
Note that I in no way want to take away from the pain and suffering that participants on the show have gone through or are going through. However, Extreme Makeover: Home Edition is a horrible example of capitalist, colonial, consumerist propaganda. First off, the houses that are provided are filled, FILLED with consumer products: plasma TVs, computers, any state of the art electronic that might aid the family. These products are always provided gratis by some generous, benevolent corporation. This corporation gives away all of the furnishings or appliances or electronics in a house in exchange for repeated mentions of their name during primetime on Sunday night. How generous!
The houses themselves are environmental disasters: the originals are usually demolished, rather than renovated, and often are rebuilt four times larger than the original. They make a big show of knocking down the old house in as impressive a way as possible – nothing is reused here. As well, the costs associated with heating/cooling/maintaining the mammoth house that replaced the old one would be astronomical, and aren’t accounted for by the producers of the show. Sure, the producers do some fancy legal footwork to ensure that the new owners can afford to pay the taxes on the house, which will at least double based on the new living space. However, their large cash payment doesn’t guarantee the family will save it to pay the taxes.
What really irks me is the underlying message of the show. The families are being taught something — have more and you will be happier. Have more space. Have more gadgets. Just have more. And in a time where we’re being encouraged to limit our impact on the environment, this is just stupid. ABC and the corporations that “donate” to the show are self-serving. They are hardly the Robin Hoods they want viewers to believe they are.